The power of print
Nine in 10 consumers and small business owners believe there will always be a need for printed materials, even in today’s increasingly digital environment, according to a new survey from FedEx Office.
The survey also found that seven out of 10 reported having items professionally printed the same amount or more than in the previous year. Furthermore, nearly half of millennial respondents (who are generally seen as the more digital-orientated group) reported having something professionally printed at least once a month.
Using professionally printed marketing materials also seems to be good for businesses. Four out of five small business owners said that professional printing services can help their businesses stand out from the competition, and 85% of consumers said they are more likely to shop with a small business that has custom/professionally printed materials, such as business cards, signs, flyers or banners.
“In an increasingly digital world, where tablets, computers, phones and TVs are our main sources for consuming and engaging with information, FedEx Office recognizes the importance of print, from helping business owners succeed to assisting students in reaching their project goals, and everything in between,” said Brian Philips, president and chief executive officer of FedEx Office.
“Along with the continued use of printing services, individuals polled in this survey said price, convenience, and customer service are most important to them when deciding where to print. FedEx Office excels in these target areas to not only meet, but exceed in meeting the needs of our customers.”