Pitney Bowes’ client CFH Docmail rolls out Dynamic Marketing programme

Pitney Bowes’ client CFH Docmail rolls out Dynamic Marketing programme

Pitney Bowes has announced that its client CFH Docmail has rolled out its Dynamic Marketing programme, making it the first Pitney Bowes client in Europe to integrate Print+ Response with Print+ Messenger. This integration enables CFH to print on the outside of the envelope as well as on inserts and Business Reply Envelopes. It removes the requirement to use pre-printed envelopes, facilitates printing at speeds of up to 26,000 mail pieces per hour and also streamlines the application changeover.

Bill McFedries, CEO for CFH Docmail, commented: “Physical mail is a key part of our clients’ omnichannel communication strategies. They want consistent, high-impact, personalised communications which engage their customers and drive results, and they want to make it easy for their customers to respond. The unique configuration of Print+ Messenger and Print+ Response means we can offer this, and provide flexibility so clients can respond quickly to changing market conditions, to customer demand and to the evolving needs of their businesses. It also enables us to improve internal operational efficiencies, boost our business performance and gain the competitive advantage that comes with being a trailblazer in Europe”.

Clive Stringer, VP Enterprise Solutions, Pitney Bowes, added: “Businesses want to make their communications work harder. Whether marketing communications or transactional post, organisations are using all customer touchpoints for brand consistency. They’re incorporating striking visuals, innovative design, personalised messages, digital graphics and full-colour logos to attract interest and generate engagement. CFH is taking this a step further by offering the Business Reply Envelope as part of this marketing mix. It’s another example of Pitney Bowes reinventing mail, to help our clients achieve better results.”

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About The Author

Ian Taylor

Ian Taylor is the Editor of Triangle’s Mail & Express Review Magazine and the www.postandparcel.info portal. Ian has been a business journalist for almost 30 years, editing and writing for a wide range of magazines and newspapers with a particular focus on the transport and logistics industries.

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